Shehbaz Shaikh is Chief Retail Officer at Redtag, a value fashion chain that has been operating in the Middle East for the last seventeen years.

He spoke recently with Seamless Xtra about moving forward in the industry, the latest digital commerce trends and how retailers can stay relevant today.

Among the things he examined:

  • The shift in shopping habits
  • Creating a more personalised experience
  • Staying competitive
  • Providing value with AI
  • Future opportunities

The original article can be viewed here