YouTube unveils AI-powered tools for video creators
YouTube has unveiled several new AI-powered tools to make video creation more seamless including an image generator, a mobile editing app and automatic dubbing.
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Category: Digital Marketing
Survey: Facebook leads the way for active user engagement in Africa
The Geopoll survey, which was conducted in four African countries, found that Facebook is leading the way for social media engagement in the region, boasting 82% of participants actively using the platform.
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WhatsApp Channels launched worldwide
WhatsApp Channels, a new private broadcast service, has been launched globally by Meta allowing users to follow organisations, sports teams, artists, and thought leaders within the social media platform.
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Interview: Embracing MarTech and big data with Hetarth Patel
WebEngage’s Managing Director UAE and Vice President MEA, Hetarth Patel, talks to Seamless Xtra about the perception of MarTech, implementing AI and tapping into the Saudi business ecosystem.
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How to attract investor interest with strong public presence: 6 key strategies
Anastasiya Golovatenko, PR Director, Sherpa Communications examines six key strategies businesses can take to attract greater investor interest.
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7-Eleven launches latest digital marketing concept with virtual car meet up
Bridging the gap between social media and the Metaverse, participants in the challenge will use clues revealed on 7-Eleven’s social channels to find branded cars across a series of custom Fortnite islands
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Emplifi report: Instagram Reels outperforming ‘all other content types’ in 2023
Instagram Reels is significantly outperforming other short-form video content in 2023 says Emplifi, a leading customer engagement platform.
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Lyft introduces in-app ads to help brands target riders in transit
Lyft Media has announced it is targeting riders with new in-app advertising from some of their favourite brands.
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Twilio integrates with OpenAI to enhance customer engagement
The deal means that businesses can now use OpenAI’s GPT-4 model to power new generative capabilities in the marketing solution, Twilio Engage.
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Instacart unveils new capabilities for retailers targeting shoppable campaigns
Instacart unveils new capabilities for retailers targeting shoppable campaigns
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Shoppable content has boosted engagement, says Pinterest
Shoppable content has boosted engagement, says Pinterest
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Mollie and Klaviyo partner on personalised marketing automation for merchants
Mollie and Klaviyo partner on personalised marketing automation for merchants
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RewireHub launches Metaverse office
RewireHub launches Metaverse Office
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Threads app hits 100 million users in record time
Threads app hits 100 million users in record time
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Jumbo introduces self-service platform for advertisers
Jumbo introduces self-service platform for advertisers
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Carrefour and Publicis Groupe launch joint-venture
The new venture said it is aiming to bring to Europe and Latin America the same scale, connectivity and consistency that is enabling the growth of retail media in the U.S.
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Google introduces AI-powered ad campaigns
Both Demand Gen and Video View campaigns are being introduced to help businesses drive demand from the mid-funnel, all the way to purchase.
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Tesco Media, Insight Platform to target online shoppers via Pinterest partnership
The Pinterest partnership will allow brands to use up to five ad formats including static, video, carousel, and collections, which all blend into the user’s home feed.
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Salesforce introduces new generative AI tools for marketers
Salesforce’s Data Cloud for Commerce is currently available while a range of other features are schedule to be rolled out at different stages in 2023 and 2024.
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Kroger to bring digital smart screens to 500 stores
Kroger’s decision to add the technology from Cooler Screens follows a three-year pilot that focused on improving in-store consumer experiences with interactive media and digital merchandising.
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