Spotler Group acquires e-commerce personalisation firm Sooqr
Dutch-based Sooqr helps online retailers offer the right product at a given time through personalised search and product recommendations.
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Category: Digital Marketing
Central Bank of Brazil gives go-ahead to WhatsApp payments
The move, which had previously been halted by regulators, will allow users to make payments to small businesses right from their WhatsApp chat.
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Study: Meta reveals behavioural insights of shoppers during Ramadan
The study was conducted in partnership with YouGov during Ramadan 2022 in 12 countries, including the UAE, Saudi Arabia and Egypt
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Susan Wojcicki steps down as YouTube CEO
In a note sent to employees, on Thursday morning, it was revealed that Chief Product Officer, Neal Mohan will take the reins as new head of YouTube
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Roku to offer interactive food delivery through TV streaming
The partnership with DoorDash will allow merchants to place unique click-to-order offers within their Roku ads for the first time
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TikTok’s ‘Video Insights’ to help advertisers deep dive into trends
The new function allows users to compare videos against broader performance trends and industry benchmarks
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Google releases AI service Bard to early testers
The rival to ChatGPT will be aiming to provide deeper insights and understanding for Search users
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Report: The ‘2023 State of Martech — Middle East’ deep dives into the industry’s digital transformation
The State of Martech Report – Middle East sheds light on key elements like how enterprises leverage customer data effectively
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Verve launches ‘Ignite AI’ for brands
The technology uses uses artificial intelligence to uncover implicit emotions, patterns and ‘cultural codes’ at scale
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ProducePay launches virtual Storefront
Produce growers will be able to market directly to buyers and share real-time information such as field operations and farming practices
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