HMD – or Human Mobile Devices – has announced that despite a broader decline in the mobile market for a second year in a row, it has bucked the trend and shown significant improvement in operational profitability YoY in 2023.
The company, which has been making Nokia phones since 2016, said it is developing devices to help tackle human tech challenges like e-waste and digital fatigue amid growing calls for tech makers to address such issues.
As part of its plans, HMD is ramping up efforts to create repair-at-home phones that last longer and are a go to for some digital time out. In a news release, it said it was embracing a concept of ‘open innovation’ and releasing a first version toolkit for developers and businesses, which contains design files and information on software integration. The toolkit is intended for people and businesses looking to make enhancements to their phone to fit their needs. These could be as simple as an extended battery, a payment terminal, barcode scanners, or even portable, connected medical equipment, the firm said.
Sanmeet Singh Kochhar, Vice President, AMEA region at HMD Global said, “At HMD Global, our mission in the AMEA region is clear: innovate, sustain, and collaborate to transform mobile technology. Our dedication goes beyond creating devices. It is about ushering in a future where technology is not only universally accessible and environmentally responsible but also embodies the principles of repairability and durability. This vision propels us towards operational excellence and sets a new benchmark for what it means to be truly innovative in our industry.”
The company said it plans to create new HMD original devices, continue to sell Nokia phones, and work with new partners as part of a multi-brand vision. It is also planning to bring back an iconic phone this summer via a new partnership with Mattel and with Barbie. The retro feature ‘Barbie Flip Phone’ is aiming to tap into nostalgia and enable a ‘much-needed digital detox’, HMD said.
Jean-Francois Baril, HMD Co-founder, Chairman and CEO added: “In our seven-year journey, collaboration and support has allowed us to achieve so much. And we have plans to do so much more as we introduce the world to the new HMD. We want to be a catalyst for positive and profitable change by embracing a multi-brand strategy: crafting new HMD original devices, creating Nokia phones and collaborating with well- known global partners.”
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Image source: HMD
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