TikTok has announced it is extending content beyond the mobile screen as it looks to help brands reach new audiences.
Its new, out-of-home branding solution, Out of Phone’, brings TikTok to the physical world and means brands now can leverage content beyond the platform. This includes via screens on billboards and kiosks, in cinemas, bars, restaurants, automobiles, airports and retail stores.
Among the new features, ‘Out of Phone: Billboard’ has been designed to allow brands kick off an advertising campaign on TikTok, generate authentic growth within communities and creators, and then amplify their work onto billboards globally to reach new audiences.
Meanwhile, through ‘Out of Phone: Cinema’, TikTok is seeking to replicate the on-platform experience onto cinema screens, capturing audiences’ attention during the pre-show with a segment of TikTok’s top content that brands can advertise alongside.
The social networking platform added that it can tailor the ‘Out of Phone’ experience to fit a range of needs and suit audiences in specific locations or spaces.
“With Out of Phone, we’re taking TikTok beyond the palm of our hands and into everyday life. From billboards to restaurants, gas stations to airports, we are on a mission to create endless ways for our community to experience the joy and creativity of TikTok,” said Dan Page, Global Head of Distribution, New Screens, TikTok.
Several partners have already activated the solution including Adomni, DIVE Billboards, GSTV, Loop TV, Raydiant, ReachTV, Redbox, Screenvision and VEVO
