digital marketing - Seamless Xtra

Klarna expands rollout of commerce engagement tools

by Mark Dowdall | Nov 14, 2023

Swedish payments fintech, Klarna has announced the global rollout of Ads Manager and Creator Shops, designed to help retailers and creators engage with consumers more effectively.

Amazon Ads rolls out ad tech globally

by Mark Dowdall | Nov 10, 2023

Amazon Ads has announced the expanded availability of several of its ad tech solutions to help international advertisers reach audiences at scale and better measure the impact of their campaigns.

New study from DoorDash reveals shifts in how consumers shop online

by Mark Dowdall | Nov 1, 2023

Quick commerce, an emerging channel within digital commerce where shoppers can purchase consumable items for on-demand delivery, has led to a change in last-minute household needs, says the new Doordash report.

Mastercard partners Moonpay to add Web3-based experiential marketing

by Mark Dowdall | Oct 26, 2023

Mastercard will soon incorporate additional Web3 technologies into their experiential marketing efforts as part of a deal with payments infrastructure firm, Moonpay.

TikTok unveils ‘Out of Phone’ branding solution

by Mark Dowdall | Oct 23, 2023

Through its new, out-of-home branding solution TikTok is looking to extend content beyond the mobile screen and help brands reach new audiences.

Vudoo expands content commerce platform

by Mark Dowdall | Oct 10, 2023

Vudoo, the content commerce and in-stream checkout specialist, has expanded its platform to the international market with the opening of a new office in London.

YouTube unveils AI-powered tools for video creators

by Mark Dowdall | Sep 22, 2023

YouTube has unveiled several new AI-powered tools to make video creation more seamless including an image generator, a mobile editing app and automatic dubbing.

Survey: Facebook leads the way for active user engagement in Africa

by Mark Dowdall | Sep 19, 2023

The Geopoll survey, which was conducted in four African countries, found that Facebook is leading the way for social media engagement in the region, boasting 82% of participants actively using the platform.

WhatsApp Channels launched worldwide

by Mark Dowdall | Sep 14, 2023

WhatsApp Channels, a new private broadcast service, has been launched globally by Meta allowing users to follow organisations, sports teams, artists, and thought leaders within the social media platform.

Interview: Embracing MarTech and big data with Hetarth Patel

by Mark Dowdall | Sep 4, 2023

WebEngage’s Managing Director UAE and Vice President MEA, Hetarth Patel, talks to Seamless Xtra about the perception of MarTech, implementing AI and tapping into the Saudi business ecosystem.

How to attract investor interest with strong public presence: 6 key strategies

by Mark Dowdall | Aug 29, 2023

Anastasiya Golovatenko, PR Director, Sherpa Communications examines six key strategies businesses can take to attract greater investor interest.

7-Eleven launches latest digital marketing concept with virtual car meet up

by Mark Dowdall | Aug 23, 2023

Bridging the gap between social media and the Metaverse, participants in the challenge will use clues revealed on 7-Eleven’s social channels to find branded cars across a series of custom Fortnite islands