advertising - Seamless Xtra

Klarna expands rollout of commerce engagement tools

by Mark Dowdall | Nov 14, 2023

Swedish payments fintech, Klarna has announced the global rollout of Ads Manager and Creator Shops, designed to help retailers and creators engage with consumers more effectively.

Amazon Ads rolls out ad tech globally

by Mark Dowdall | Nov 10, 2023

Amazon Ads has announced the expanded availability of several of its ad tech solutions to help international advertisers reach audiences at scale and better measure the impact of their campaigns.

New study from DoorDash reveals shifts in how consumers shop online

by Mark Dowdall | Nov 1, 2023

Quick commerce, an emerging channel within digital commerce where shoppers can purchase consumable items for on-demand delivery, has led to a change in last-minute household needs, says the new Doordash report.

TikTok unveils ‘Out of Phone’ branding solution

by Mark Dowdall | Oct 23, 2023

Through its new, out-of-home branding solution TikTok is looking to extend content beyond the mobile screen and help brands reach new audiences.

Lyft introduces in-app ads to help brands target riders in transit

by Mark Dowdall | Aug 11, 2023

Lyft Media has announced it is targeting riders with new in-app advertising from some of their favourite brands.

Google introduces AI-powered ad campaigns

by Mark Dowdall | Jun 19, 2023

Both Demand Gen and Video View campaigns are being introduced to help businesses drive demand from the mid-funnel, all the way to purchase.

Tesco Media, Insight Platform to target online shoppers via Pinterest partnership

by Mark Dowdall | Jun 13, 2023

The Pinterest partnership will allow brands to use up to five ad formats including static, video, carousel, and collections, which all blend into the user’s home feed.

Meta introduces generative AI features for advertisers

by Mark Dowdall | May 15, 2023

Meta said the initial stages will include building tools such as text variation, background generation and image outcropping which can make an ad’s text more engaging or improve parts of its creative.