Seamless Xtra Editor, Mark Dowdall speaks with with Pramukshi Kariyawasam, Director of Marketing & Communications, Shangri-La Dubai.
In the interview below, Pramukshi shares her insights into the role of social media marketing, key pillars of the hotel’s digital marketing strategy and how Shangri-LA Dubai has successfully used data to resonate with different audiences. She also revisits ONE particularly memorable marketing campaign.
