PubMatic, an independent digital advertising firm has appointed Sadia Akhter as Director of Advertiser Solutions for the Middle East and North Africa (MENA) region.
Akhter takes the helm as the primary commercial leader overseeing the buy-side clients as PubMatic advances its business in the region. Based in Dubai, she will report directly to PubMatic’s Country Manager, Italy & MENA, Amélie Grenier-Bolay.
Akhter comes to PubMatic with 20 years of experience in media and advertising in various leadership roles in sales, operations and client services. Before joining PubMatic, she held numerous commercial positions, including Co-Founder & MD at Sociallyz, Managing Director at FreakOut MENA, and Regional Managing Director at Addictive Mobility.
Speaking on the new appointment, Grenier-Bolay said: “We are investing resources to support our clients in MENA further. And as a leader with deep experience in the industry, Akhter will help us consolidate our position in this market. Sadia’s expertise in leading strategic initiatives that drive omnichannel trading and supply path optimization across multiple platforms and screens makes her an excellent candidate to achieve PubMatic’s growth goals in these areas.”
As a result of significant investment in the region, PubMatic works with several local partners, including Rotana, Sky News Arabia, and Arabyads. Akhter will be tasked with developing these client relationships, as well as growing the company’s client base and building solutions that meet the needs of both advertisers and publishers.
“Having experienced the evolution of media and advertising throughout my career, I am thrilled to help PubMatic expand our omnichannel offerings to a wider audience of media buyers and advertisers,” Akhter said.
“PubMatic has long been one of the biggest players in our industry in the global arena and, following the success of recent launches such as Activate — which puts buyers in control of their media buying strategy while simultaneously driving more revenue to publishers — I’m very much looking forward to growing the business and delivering the best value for our clients,” she added.
