Wholesaler Metro has launched its digital commerce platform for the hospitality industry in the Netherlands, the company has announced.
It becomes the fifth European country in which Metro Markets has been introduced, adding to its existing presence in Germany, Spain, Italy, and Portugal.
In a statement, Metro said its platform was designed as a one-stop-shop for restaurateurs and gastronomy-focused retailers to digitally manage their own products. Dutch chain Makro, which is integrated into the Metro cash and carry organisation, will use the marketplace to offer its own products as well as third-party items.
Andries Govaert, Managing Director of Makro Nederland, said: “The launch of Metro Markets in the Netherlands strengthens Makro’s multichannel strategy. In addition to our 17 Makro stores and delivery business, we are now also serving our customers online with a wide range of non-food products that are available online anytime, anywhere.”
In total, there are now more than 750,000 products said to be listed on the platform from over 4,000 brands. Launched initially in Germany in 2019, the wholesaler added that Metro Markets plans to increase its sales to more than €3 billion by 2030.
