Martech firm Userled raises £4 million to deliver AI-powered marketing campaigns

Martech firm Userled has secured £4 million in pre-seed funding for its platform which helps B2B companies deliver AI-powered personalized marketing campaigns.

In a blog post, the firm said the investemnt, led by LocalGlobe and supported by notable business angels, marks a significant milestone for Userled as it accelerates its mission of helping B2B companies convert more key accounts with 1:1 personalization at scale.

Founded in 2023 by serial entrepreneurs CEO Yann Sarfati (Revive, former sales lead at Salesforce and Incident.io) and CTO Tristan Saunders (Revive, tech lead at American Express and lead software engineer at nate), Userled has been tackling how B2B companies create, manage, and scale personalized marketing campaigns at scale.

Userled is a no-code interface and AI-powered platform that automates the creation and distribution of tailored, branded marketing campaigns. Its technology enables customers to deploy multiple personalized campaigns across all ad and email platforms, and receive person-level engagement insights.

The company said it will use the funds to hire top talent, enhance the platform for speed and performance, expand channel distribution and engagement inisghts, and deliver greater AI capabilities.

‍Yann Sarfati, Co-Founder and CEO of Userled said: “Marketers have to put significant time and resources into manually building personalized campaigns which feel impossible to scale. They lack the tools that should enable them to do this simply and at speed to surpass the impact they can achieve through manual campaigns.”

He added: “Userled breaks this cycle. We’re making personalized marketing easy, accessible, and efficient to give B2B companies the competitive advantage they need in today’s ever-shifting digital landscape. This funding will enable us to refine our technology and expand our team, ensuring that every marketer can harness the power of AI to drive meaningful engagement and growth.”