E-commerce platform, Shopline has launched in the UK following a US$182 million Series B dealwhich was inked in the last quarter of 2022.

The move into the European market comes at a time when merchants are having to adapt to customer preferences with selling on social media becoming increasingly important.

“We are super excited to launch Shopline in the UK at a time when changing customer preferences are requiring merchants to be increasingly agile,” said Deepak Anand, General Manager of Shopline UK.

“Selling directly on social media has rewritten the e-commerce playbook on how brands are engaging with their customers. As a global talent hub, London is the perfect fit for Shopline to lead the transformation of European retail while enabling unique shopping experiences that are supporting our customer’s commerce vision.”

It is also a decade since Shopline was first founded in Hong Kong. Since then, the firm has specialised in cross-border selling, payments, marketing, and logistics among others. It has attracted several key investors to date including San Francisco-based 500 Startups, Alibaba Hong Kong Entrepreneurs Fund, Singapore-based venture capital firm Golden Equator Capital Hong Kong-based CDIB Capital.

David Meakin, Head of Partnerships at Shopline UK added: “ Merchants want to be able to innovate at speed and provide best-in-class, truly holistic experiences to their customers, no matter how or where they interact with the brand. Asia has pioneered a boom in selling on social alongside world-class supplier networks and extensive logistics infrastructure. This has driven the demand for a single platform that can effectively manage every customer touch point and we are thrilled to be able to provide our regional know-how with our local partner ecosystem.”

Photo by Priscilla Du Preez via Unsplash