Klarna, the global payments network has launched a range of new services for shoppers including a conscious shopping dashboard and an enhanced CO2e tracker, among others.
In a statement, the company said it aiming to promote circularity, encourage smart shopping and allow its consumers discover more environmentally responsible products via its payments and shopping app.
“With the launch of these new products, including a new conscious shopping dashboard, added sustainability filters in our search and compare tool, and an enhanced CO2e tracker with data for over 122 million products across five product categories, we aim to equip individuals to make choices that align with their values and consider sustainable aspects when shopping,” Salah Said, Head of Sustainability at Klarna said.
Conscious shopping dashboard
According to the firm, despite a growing awareness of sustainable shopping practices, a significant portion still find it challenging to put this into practice due to inadequate information and resources.
Klarna said it has introduced its conscious shopping dashboard to make smart and sustainable shopping easier, serving as a centralised resource that offers consumers access to an array of sustainability-oriented products, features, and services.
Sustainability search filters
The company has also updated its intelligent search and compare tool online and in the Klarna App to include new sustainability certification filters enabling conscious consumers to identify products by third-party sustainability certifications. This includes certifications from Global Organic Textile Standard (GOTS), People for Ethical Treatment of Animals (PETA), and Cradle to Cradle.
In addition, a dedicated filter in the search and compare tool has been added to highlight conscious brands that have earned sustainability ratings of 4 (Good) or 5 (Great) according to Klarna’s partner, Good On You.
Enhanced Co2e tracker
In an effort to respond to increased demand for tools that monitor one’s carbon footprint, Klarna has updated to its popular Co2e tracker in the Klarna App. The company said it will now provide more advanced insights into the CO₂ emissions tied to past purchases, meticulously analysed at a product-level.
According to the firm, “This more granular analysis encompasses every stage of a product’s lifecycle, starting from raw material extraction, progressing through processing and assembly, and culminating in final delivery to the end user, so that consumers across all of Klarna’s global markets are able to get a full view into the impact of their purchases.”
Earlier this year, Klarna unveiled a Top Up donations feature, allowing shoppers to add a $1 donation to select purchases, supporting planet health initiatives with a focus on climate, people and biodiversity. The company also recently unveiled a resell feature enabling shoppers to resell their previous purchases directly through the Klarna App
