NEOPAY, the payment subsidiary of Mashreq has announced it has partnered with Alipay+ to launch its cross-border digital payment and marketing solutions to UAE merchants on their POS devices.
The integration has been introduced to enhance the overall payment experience for international visitors. It has already been made live across the country’s shopping malls, luxury stores, supermarkets and restaurants, the company said in a statement.
The move is targeting up to 1.4 billion consumers that use an international wallet or banking app through Alipay+, enabling them to use their favoured payment method at participating outlets in the UAE.
Among other, this includes users of Alipay (Chinese mainland), MPay (Macao SAR China), TrueMoney from Thailand, GCash from the Philippines, Kakao Pay from South Korea and Tinaba from Italy.
Vibhor Mundhada, CEO of NEOPAY, said: “Our strategic partnership with Alipay+ augments this trajectory [in digital payments], enabling our merchants to seamlessly integrate multiple Asian wallets, streamlining the payment process. This partnership not only highlights Mashreq and NEOPAY’s relentless drive towards a digitised economic landscape but also cements our reputation as one of the early adopters of this transformative payment solution.”
Middle East’s tourism sector has recorded the strongest rebound in the world, according to latest research. Tourist arrivals jumped 15 percent in the first quarter, compared to same period of 2019. In the UAE, approximately one in five tourists last year were from Asia. In total, the country attracted 14.36 million visitors in 2022 as it looks to accelerate transformation in its payment landscape.
Guoming Cheng, General Manager of Ant Group in Eurpe and Middle East, added, “Together with Mashreq and NEOPAY, we are thrilled to put Alipay+ solutions at the service of vast merchants in the region, enabling them to not only accept Alipay, but also process various digital payment methods – through simple integration – to make visitors across Asia and beyond more welcomed.”
