Global supply chain network, TrueCommerce has linked up with SaaS platform, Mirakl to streamline and automate critical supply chain data, the companies have announced

The TrueCommerce solution will provide a single entry point to Mirakl by digesting data in any format and transforming it into Mirakl’s API format, the firms said. It will allow full digitisation and automation between businesses operating marketplace and dropship platforms, Mirakl and the suppliers participating in those platforms.

“To build a thriving marketplace or dropship business, you need a diverse base of suppliers to help you scale and ensure that you’re meeting all your buyers’ needs. But with diverse suppliers comes diverse data and integration capabilities,” said Luke Heffernan, Global Head of Dropship, Mirakl.

He added: “This integration between Mirakl and TrueCommerce offers a solution, helping Mirakl Platform operators and sellers connect, automate and exchange the critical business information needed to take full advantage of the platform economy.”

A key focus for the Mirakl Platform is helping retail and B2B organisations to develop their first-party eCommerce businesses into third-party platforms. It does this by using its AI-powered capabilities to onboard new suppliers, expand product assortments and facilitate third-party orders.

As part of the integration, suppliers who have already invested in EDI capabilities will be able to connect to Mirakl with minimal setup. Through the order acceptance feature they can automatically receive time-sensitive orders or accept or reject items. In addition, they can share inventory availability in real-time.

Johnson Fitness, a specialty fitness retailer and the retail division of Johnson Health Tech, is both a supplier and a TrueCommerce customer that is utilising the Mirakl integration.

Danny Oliver, Managing Director of Digital Content Business Europe at Johnson Fitness, said: “We are excited to use the TrueCommerce integration with Mirakl, which allows us to leverage a single interface for all sales channels and data formats. All of our transactions will now flow through TrueCommerce and directly integrate with their applications, resulting in significant time and resource savings.”

In the greater context the integration is aiming to help organisations with marketplace or dropship businesses to attract a broader set of suppliers. New suppliers can be tracked and managed through an onboarding dashboard increasing the efficiency of the process, the companies said.

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