U.S retail giant, Walmart has introduced Optical Virtual Try-On, a feature that enhances the way customers shop for eyewear.
From February, customers will be able to virtually “try on” frames and purchase prescription eyewear online through the Walmart app or website, the firm said. While the concept of virtual try-on is not new Walmart has said it will differ from other platforms by using 3D data and advanced algorithms to create a digital twin of eyewear frames, resulting in a more realistic virtual try-on (VTO) experience
“As a company, our commitment is to provide our customers with a shopping experience that exceeds expectations – one that is easy, engaging and personalised. With our latest addition, we are offering our customers yet another dimension of choice, meeting them exactly where they are in their shopping journey. This is a testament to our continuous efforts to redefine and elevate the shopping experience,” said Tom Ward, EVP and chief eCommerce officer of Walmart U.S.
How it works
To virtually “try-on” more than 750 eyewear options on the website or app the shopper must click on the ‘Try them on’ flag in the main image on the product page. After a facial scan they can view the glasses as if they were wearing them looking in the mirror.
To customise the lenses a valid prescription needs to be uploaded. A scan then takes place to capture the user’s pupillary distance measurements before the customised glasses are added to the cart. Additionally, the retailer said it will have trained opticians in Walmart Vision Centres across the U.S ready to help answer questions throughout the process.
David Reitnauer, VP Optical, Walmart Health & Wellness added: “We continue to focus on improving access and convenience for our customers by allowing them to shop how and where they want. With the launch of Optical Virtual Try-On and online prescription eyewear shopping, we are taking the next step to help customers see better to live better.”
