Vudoo, the content commerce and in-stream checkout specialist, has expanded its platform to the international market with the opening of a new office in London.
It follows a recent surge in retail media with advertising revenue from this channel forecast to grow to $125.7 billion by the end of 2023. According to research by IAB Europe, Retail Media advertising in 2023 is expected to grow by 18.7% which is almost eight times the expected growth of total digital advertising.
Content commerce, which is the process of publishing, promoting, and distributing content in order to drive e-commerce sales, has become an increasingly effective digital marketing tool for companies. Aiding its expansion, Vudoo has appointed Nathalie Curtis-Lethbridge as its Global Chief Growth Officer and Managing Director for EMEA and North America. The London office will serve Europe, Middle East, Africa and initially North America regions.
Curtis-Lethbridge previously founded Atonik Digital, an international specialist agency focusing on content and content monetisation, streamed entertainment and strategic partnerships.
Founded in Australia, Vudoo has since established partnerships with publishers including News Corp, Are Media and New Zealand Media and Entertainment (NZME).
Nick Morgan, Founder and CEO of Vudoo said: “We’ve seen fantastic results across all of our existing customers, and with a global boom in retail media networks and content commerce, the time is now to bring Vudoo’s unique solution to a global client base across all media touchpoints.”
He added: “Nathalie’s incredible experience, expertise and connections in content, technology and monetisation, and her experience at helping her clients scale and grow make her a perfect fit for Vudoo.”
The company said it plans to soon begin developing tools for CTV platforms that will enable streaming and VoD audiences to discover and purchase products within advertising and the video content itself.
“Imagine a future where CTV platforms can collaborate with brands to create monetizable, shoppable moments in-stream where audiences can buy products from within the shows they love without ever leaving their content platform. By creating greater interactivity on the big screen, it will change the entire viewing experience from passive to active and open new revenue streams for CTV providers,” Curtis-Lethbridge said.
