MENA-based fintech Valu has partnered with noon Payments, noon.com’s online payments gateway, to enhance its payment offering.
Under the deal, noon Payments has integrated Valu’s financial solutions into its platform with the aim of simplifying transactions for both local merchants and customers.
Valu previously introduced Buy-Now, Pay-Later (BNPL) solutions in the MENA region through its U product including customisable financing plans for up to 60 months covering a range of categories. In collaboration with Visa, it also recently launched a co-branded credit card and its own prepaid card
Additionally, it offers investment products, an instant cash redemption program, savings solutions, and a financing solution to facilitate the purchase of big-ticket items up to EGP 15 million in the luxury space.
Through the collaboration, noon is aiming to attract merchants via more flexible payment options, in turn, enabling businesses to offer increased choice to their customers.
Source: Valu
Bassel El Tokhy, Group Chief Operating Officer of Valu said: “Together, we’ve enabled noon customers to access a vast array of products on their e-commerce platform, complemented by the flexibility of our customisable payment plans. With this latest partnership with noon Payments, we are reinforcing our dedication to empowering consumers with flexible payment options that enable them to make purchases they desire while managing their finances reliably.”
Moustafa Maher, Country Manager of noon Payments Egypt, added, “This partnership aims to provide local businesses and consumers in Egypt with a seamless experience, while supporting growth in our local economy.”
Noon Payments has a simple API and a quick setup process, and it is available for businesses of all sizes. Payment links, easy monthly installments, invoicing, subscriptions, and a detailed dashboard are all among the platform’s key features.
