Hyundai Motor America has introduced its in-vehicle payment system that allows motorists to find and pay for things with their vehicle’s touchscreen using stored credit card information.
The company said in a statement it has also partnered with Parkopedia to launch Hyundai Pay’s first service, a new parking payment system. After an initial set-up, U.S. drivers will be able to locate, reserve and pay for parking at up to 6,000 locations from inside their vehicle.
Hyundai Pay, including Parkopedia parking payment services, will be made available in dealerships with the all-new 2024 Hyundai Kona. An additional nine Hyundai models will integrate the services via model year changes or over-the-air updates, the company said. There are also plans for the Hyundai Pay platform to have additional features and electric vehicle related use cases in the future.
Olabisi Boyle, vice president, product planning and mobility strategy, Hyundai Motor North America said: “Hyundai Pay is the latest example of our continuous advancements in smart mobility and software-defined vehicles. With Hyundai Pay’s scalable e-commerce platform, we can elevate customer convenience and extend their digital reach by making every day needs—like finding and paying for parking—easier, swifter and safer via our connected-car, integrated-cockpit and secure-transaction technology.”
Hyundai Pay with Parkopedia inside a 2024 Hyundai Kona.
Payments are kept secure using tokenization where card account details are replaced with a unique digital identifier, or token, that keeps data from being compromised. Drivers can also access the Hyundai Pay system through Hyundai’s Bluelink connected car services app. This enables drivers to view, book and retrieve past parking sessions for future journeys whether at home or on-the-go.
The new service is aiming to address the stress experienced by many US drivers when searching for parking, with 94% facing difficulties when locating parking including 18% who encounter issues finding a space on every parking search, according to Parkopedia’s 2023 Global Driver Survey.
“American motorists report significant challenges in finding parking and a distinct desire for in-car parking services, with U.S. Hyundai drivers showing a particular interest in accessing parking information through their vehicles,” said Hans Puvogel, Chief Operating Officer at Parkopedia.
He added: “We are proud to be the first in-car commerce service to launch on the future-proof Hyundai Pay platform, which shows significant faith in the auto-grade quality of our services from one of the leading automakers. We look forward to additional models and vehicle services going live in the future.”
