UAE-based foodtech startup Grubtech has raised $15 million as part of its Series B round and extension of Series A.
Founded in 2019 by Mohamed Al Fayed, Omar Rifai and Mohamed Hamedi, GrubTech is a SaaS integration and unified commerce platform that provides restaurants and cloud kitchens with a software solution to streamline their operations.
The company is planning to use the injection of capital to accelerate expansion and establish offices in Saudi Arabia, Europe and the UK. The Series B round was led by the VC arm of Jahez Group, a leading online food and quick commerce marketplace listed in Saudi Arabia, with the participation of existing investors Addition and Oryx Fund, the MENA-dedicated fund of Hambro Perks.
As part of its remit to enhance omnichannel operations in the F&B sector, GrubTech’s flagship solution, gOnline, provides users with a unified commerce engine by integrating a wide set of online and in-store ordering channels into downstream systems. This includes POS, ERP, inventory, 3rd party logistics and loyalty solutions. Grubtech also focuses on streamlining in-store operations, fulfillment, and AI driven data analysis.
With a customer base across 18 markets, it has also evolved beyond F&B to include other quick commerce categories such as groceries and pharmacies.
“Online F&B and quick commerce sales continue to grow at a rapid pace. Our products empower our customers to continue using elements of their tech stack, like a POS, while adopting new sales channels and digital solutions seamlessly, getting rid of silos within operations and data,” said Mohamed Al Fayed, Grubtech’s co-founder & CEO.
Abdulaziz Alhouti, Jahez Group’s Chief Investment Officer, said: “Having invested in multiple technology solutions across the F&B and Quick Commerce sectors, we’ve seen firsthand the value of Grubtech’s integration platform across our merchant base. We’re excited to back the team at Grubtech as they continue to innovate with new products and push into new geographies.”
