TikTok has announced several new partnerships with NGOs across Saudi Arabia, United Arab Emirates, and Egypt as part of a campaign to support their goals and raise awareness of their work.
In a statement, TikTok said it has teamed up with Saudi Food Bank Eta’am, Emirates Red Crescent, and Egypt Food Bank, to help educate and encourage engagement under the hashtag #TikTokForGood.
Through the hashtag, people can learn about pressing social issues as well as discover tangible actions to support different causes. This will include videos highlighting the work of NGOs, information on donation etiquettes and best practices, the firm said.
In addition to showcasing NGO content, the #TikTokForGood hub features a donation link embedded within the platform, allowing users to make direct contributions to partner organisations and support their initiatives.
It has been launched alongside Ramadan Search Hub, a dedicated space where members can discover Ramadan-related content and support charitable initiatives. The Ramadan Search Hub will feature curated content from partner NGOs, as well as a donation link prominently displayed in the conversation bar, enabling users to contribute to causes aligned with the spirit of giving during Ramadan.
