Online streaming platform TalkShopLive has launched a new live shopping tool that allows sellers to simulcast their stream to multiple destinations at once, with Facebook being the first to rollout.
Shoppable Simulcast will allow US-based sellers to seamlessly simulcast their shoppable livestreams to their Facebook business page as a Facebook Live, all the while keeping the shopping element intact, the company said in a statement.
Retail giant Walmart, who has worked with TalkShopLive on over 150 live shopping experiences, has already become the first to implement the latest technology.
Once live, the Facebook followers of retailers, brands, publishers, and talent receive an alert giving consumers the ability to watch and shop directly within the social network at the same time. When customers type the word ‘BUY’ as a comment during the show, they immediately receive the products in Facebook messenger for checkout, without ever needing to leave the experience. The innovation will further enhance TalkShopLive Distribution Network by enabling sellers to connect with their customers in any location, the firm said.
“Meeting customers where they consume content and cutting friction in path-to-purchase is top priority for TalkShopLive as we power livestream shopping and connect the retail landscape for our partners,” said TalkShopLive Co-founder and CEO Bryan Moore.
He added: “We are thrilled to be working with Meta to make Facebook the first of our shoppable simulcast streaming destinations. Our Shoppable Simulcast product will enable our partners like Walmart to seamlessly connect with their existing audiences on social platforms while maintaining shoppability. We look forward to working with Walmart to scale their livestream shopping programs with us across Walmart.com, the TalkShopLive content distribution network, and social media.”
Justin Breton, director of brand experiences and partnerships at Walmart said: “Through Shoppable Simulcast, we will reach even more customers during those crucial ‘aha!’ moments, and provide them with a seamless, digital shopping experience that shortens the distance between inspiration and purchase.”
