Metaverse - Seamless Xtra

E.l.f. tests real-world commerce via Roblox virtual kiosk

by Mark Dowdall | Jul 2, 2024

Beauty brand e.l.f. has begun selling physical products on Roblox through a collaboration with Walmart.

5 retail gamification ideas to consider in 2024

by Mark Dowdall | Jun 13, 2024

In response to the growing demand for experiential retail here are 5 ideas to consider in 2024.

Seamless ME 2024: Interview with Adam Docrat | Chemist Warehouse UAE

by Mark Dowdall | May 29, 2024

Seamless Xtra Editor, Mark Dowdall speaks with Adam Docrat, Head of IT – GCC at Chemist Warehouse UAE.

Shaffra launches ‘AI Trainer’ for custom virtual workforce

by Mark Dowdall | May 22, 2024

UAE’s deep tech company, Shaffra has launched a new AI tool that helps businesses to build their own virtual workforce.

Report: UAE online shopping boom to hit $17 billion by 2025

by Mark Dowdall | Mar 11, 2024

The UAE’s e-commerce market is set for explosive growth, reaching $17 billion by 2025, according to a report by quick-commerce platform YallaHub.

Scienjoy Verse Tech launches digital lifestyle platform in the UAE

by Mark Dowdall | Feb 6, 2024

Scienjoy Verse Tech Ltd has launched a new digital lifestyle platform designed to offer users a range of shopping and entertainment experiences in the UAE and GCC.

Ngai Yuen Low: “We need to stop talking about brand building from the point of view of corporate social responsibility”

by Mark Dowdall | Jan 11, 2024

Ngai Yuen Low is AEON Group Malaysia’s Group Chief Merchandise and Marketing Officer. She recently sat down with Seamless Xtra where she discussed the perils of brand-building, creating long-lasting connections and the one key value that keeps consumers coming back to AEON Group time and time again.

Cathy Hackl: Understanding Gen Alpha and the future of consumerism

by Mark Dowdall | Dec 7, 2023

In the last 12 months, as brands have started to bridge the gap between the physical and the virtual, few have been better positioned to observe this shift than Cathy Hackl, Chief Metaverse Officer & Co-founder of Journey.

Al-Futtaim Automotive enhances phygital retail with virtual showroom

by Mark Dowdall | Nov 28, 2023

Al-Futtaim Automotive is aiming to remodel the automotive retail experience and meet the needs of more experiental-focused consumers by instantly transporting customers into a lifelike virtual showroom displaying a variety of models.

Mastercard partners Moonpay to add Web3-based experiential marketing

by Mark Dowdall | Oct 26, 2023

Mastercard will soon incorporate additional Web3 technologies into their experiential marketing efforts as part of a deal with payments infrastructure firm, Moonpay.

Macy’s debuts mstylelab, a new digital fashion platform

by Mark Dowdall | Oct 25, 2023

In the latest attempt by a retailer to bridge the divide between the physical and digital worlds, U.S. retail giant, Macy’s has launched mstylelab, a new digital fashion platform.

The metaverse could reach up to $900 billion by 2030 but will take time to scale, finds Bain & Company

by Mark Dowdall | Oct 11, 2023

Despite recent headlines that “metaverse-hype” is dying down, new research released recently by Bain & Company shows the metaverse could reach up to $900 billion dollars by 2030—though it may remain in the seed stage for at least another five to 10 years.

Walmart debuts virtual discovery experience on Roblox

by Mark Dowdall | Sep 27, 2023

U.S. retail giant, Walmart has introduced a virtual experience on Roblox, designed to encourage the new online communities and increase engagement among its customers.

Fashion retailers lead the way for Metaverse participation, says report

by Mark Dowdall | Sep 12, 2023

The RetailX Metaverse Almanac 2023 report has found that fashion-based retailers are entering the Metaverse at double the rate of other segments.

7-Eleven launches latest digital marketing concept with virtual car meet up

by Mark Dowdall | Aug 23, 2023

Bridging the gap between social media and the Metaverse, participants in the challenge will use clues revealed on 7-Eleven’s social channels to find branded cars across a series of custom Fortnite islands

PayPal launches U.S. dollar stablecoin to expand into crypto payments

by Mark Dowdall | Aug 9, 2023

The company announced that the stablecoin, which is fully backed by U.S. dollar deposits, short-term U.S. treasuries and similar cash equivalents, is now being rolled out to eligible U.S. PayPal customers.