Sprinklr and Reddit expand deal to connect businesses with Redditors

Sprinklr, the unified customer experience management platform has expanded its partnership with Reddit.

The partnership spans both Reddit’s Data API as well as its Advertising API, which is now open with Sprinklr as the first official partner. The deal comes as part of Sprinkr’s strategy to forge deep partnerships with social and digital channels. This strategy is seen as key to helping customers monitor and understand brand-relevant conversations, optimize brand content for maximum reach and engagement, and tailor advertising for maximum effectiveness and ROI.

Sprinklr VP of Global Partnerships, Jim Tomanchek, said: “Reddit’s differentiated approach to interest-based communities allows for contextually rich engagement and a different approach to advertising. This is a compelling formula for Sprinklr enterprise customers and especially important as the privacy landscape continues to evolve.”

He added: “Sprinklr is the only platform offering enterprise brands a unified approach to manage every aspect of their brand on Reddit. This integration will help our enterprise customers integrate Reddit as a core pillar of their brand and marketing strategies.”

How it works

The Reddit Data API provides Sprinklr customers direct access to near real-time public conversations on Reddit. This social listening partnership will show relevant Reddit posts and comments in Sprinklr’s interactive customer dashboard. By combining Sprinklr’s analytics with Reddit’s archive of human conversation, businesses cand use enhanced feedback and sentiment to better understand their customers and brand reputation, and power business growth.

As Reddit’s first advertising API partner, Sprinklr customers can access the full Reddit advertising suite and integrate Reddit into their enterprise advertising strategies and campaigns. In addition, enhanced data and insights via the Sprinklr Data API integration can also help inform advertising strategies to reach intended audiences on Reddit.