UAE’s deep tech company, Shaffra has launched a new AI tool that helps businesses to build their own virtual workforce.
With AI Trainer businesses can now create and manage AI avatars capable of performing tasks traditionally handled by humans. This could include work as a customer service agent, HR assistant, or data analyst, the firm said in a statement.
Powered by Shaffra’s proprietary Large Action Models (LAM) technology, the launch of the full-customisable avators comes as AI continues to drive economic growth, projected to contribute $320 billion to the region’s economy. The avators can be tailored in to reflect a company’s unique culture, policies, and needs in both the language and expressions that they use. For instance, they can be given specific personality traits that shift their response and dialogue style.
Companies will also have the ability to equip these AI characters with detailed knowledge bases and programmed to handle tasks like recruiting, customer queries, or data interpretation with remarkable accuracy.
Governments across the Gulf Cooperation Council (GCC) region are significantly investing in AI, recognising its transformative potential across various sectors. The UAE’s National Artificial Intelligence Strategy 2031 aims to integrate AI into critical areas such as transportation and health. Saudi Arabia’s National Strategy for Data and AI targets training 20,000 specialists and attracting $20 billion in investments to support its Vision 2030 goals. Oman has committed $39 million for AI projects by 2025 to drive innovation and economic growth. These initiatives highlight the GCC’s commitment to leveraging AI for economic diversification, enhanced public services, and global competitiveness.
Marc Wehbi, co-founder and Chief Technology Officer (CTO) of Shaffra, said: “The Gulf region is experiencing a significant shift towards an AI-powered workforce. At Shaffra, we believe that AI is a catalyst for progress, empowering enterprises to elevate their performance and stay ahead in an increasingly competitive environment. A significant 64% of businesses believe that AI will help increase their overall productivity.”
He added: “The AI Trainer is a strategic response to evolving market conditions and customer demands, taking business efficiency to the next level and fostering a fully innovative AI workforce.”
Where it can be used
The AI Trainer is seen as a versatile option across various sectors, offering tailored AI workflows and characters specifically designed to fulfil tasks that typically require human capital within an organisation. In human resources, it can automate recruiting, onboarding, and psychometric testing, reducing administrative overhead. In sales and marketing, it automates lead generation and follow-ups, allowing sales teams to focus on strategic engagements. In healthcare, it manages patient appointments and provides routine health information, improving patient care and reducing staff workload.
Additionally, the banking and finance sectors can streamline financial transactions and reporting through AI Trainer, while customer service can improve responsiveness and efficiency. In education, the AI Trainer can support personalised learning experiences and content management, showcasing its broad applicability and potential to revolutionise traditional workflows.
Backed by Saudi Telecom Company (STC), Flat6Labs and other prominent local, regional and global investors, Shaffra has seven patent registrations currently in progress.
