Seamless Xtra Editor, Mark Dowdall speaks with Adam Docrat, Head of IT – GCC at Chemist Warehouse UAE. Chemist Warehouse Group is an Australian company operating a chain of retail pharmacies both locally and internationally.
In this interview they touch on a range of key topics including: the evolving customer experience, leveraging data to create targeted offers, developing a retail tech strategy and finding value in the Metaverse.
As well as all of that, Adam shares the retail tech advancement he is most excited about.
