Instacart has added enhanced features to its online grocery platform so retailers in the U.S. can customize their storefronts and launch shoppable campaigns for holidays or special occasions.
The new capabilities mean retailers can now modify their homepages, create custom landing pages, and build shoppable campaigns from a dashboard in Instacart Storefront and Storefront Pro. They can also set specific goals for their campaigns such as increasing conversion, rewarding loyalty members, or driving customer retention. In addition, users will be provided with recommendations to drive impact based on Instacart’s knowledge of consumer behavior, the company said.
“Our Storefront and Storefront Pro solutions give retailers the power to take control over their online presence so it reflects their brand identity and showcases their unique value. They can now seamlessly launch shoppable campaigns that capture seasonal moments, handpick products that resonate with their audience, and foster stronger customer connections,” Chris Rogers, Chief Business Officer at Instacart said.
Another key benefit of Instacart’s self-serve tools is the ability to showcase weekly or daily promotions and merchandise products including private label brands. As well as this, custom landing pages can be created to showcase their private label brand. This can be used to explain the brand ethos and highlight best-selling items that can instantly be added to a shopper’s cart.
In the U.S., retailers like Gelson’s Markets and Stew Leonard’s have already begun using the new features to build custom content and shoppable campaigns.
Jake Tavello, Chief Operating Officer at Stew Leonard’s farm fresh food stores said: “Instacart Storefront Pro helps us manage and grow our e-commerce. The campaign builder feature helps us reach our goals – whether it’s driving purchases of specialty items like our freshly baked chocolate chip cookies or pointing customers to popular holiday items like filet mignon or lobster – by guiding us through the process and making recommendations in an intuitive, easy-to-use interface.”
