UAE-headquartered MarTech firm, WebEngage has partnered with blink, a fintech platform owned by Mauritius’ telecom leader Emtel.
The strategic partnership will see blink leverage WebEngage’s AI, automation, and advanced analytics solutions drive one-on-one customer engagement and deliver superior app-based experiences to its vast user base in Mauritius.
Emtel, the first telecom service provider in the entire Southern Hemisphere launched services in 1989 as a full-fledged ICT company with impactful services, including its FinTech platform blink. blink allows customers to transact directly from any bank or network, via a smartphone from anywhere at any time. As part of the partnership, WebEngage’s CDP-powered and generative AI-driven Marketing Platform will integrate with blink providing the fintech a more in-depth and insightful analytics. Through this data it said it is aiming to create more “meaningful” customer journeys and experiences.
Speaking on the deal, Kresh Goomany, Chief Executive Officer of Emtel said: “We now want to boost engagement with our users through personalised communications and automated workflows, while providing consistent and seamless experiences across channels. WebEngage’s proven experience in marketing in the telecom industry and FinTech/FSI space comes in handy for us. Their CDP, FinTech-specific data model, and out-of-the-box use cases will help us improve our relationship with each and every customer.”
blink’s decision to embrace automation and AI is seen as a timely move considering the country is in the midst of leveraging digital transformation and developing more broad-based financial systems.
Commenting on how the partnership will work, Hetarth Patel, VP – MEA & Managing Director – UAE, WebEngage said: Our CDP will be integrated with all their digital properties, such as web, app, and offline data. With our Identity Resolution Capability, we will develop a lot of AI-powered actionable insights, and execute campaigns across a customer’s journey. Our Customer Success Team will acquaint the blink teams with global best practices and help them grow their revenues and improve retention,”
