Banque Misr and EFG Hermes ONE have teamed up with PayTabs Egypt to launch a new debit card top-up feature on the EFG Hermes ONE online trading platform.
The partnership has already received the approval of the Central Bank of Egypt (CBE) for debit card acceptance in the realm of stock trading. The feature’s integration will enable customers to leverage their debit cards for fluid securities trading, improving accessibility and efficiency, the firms said in a statement.
Ahmed Waly, Global Head of Brokerage at EFG Hermes, said: “By integrating a convenient debit card top-up feature within EFG Hermes ONE for the first time in Egypt, we’re breaking down barriers and simplifying the investment process for aspiring traders across Egypt.”
Karim Eyada, PayTabs Egypt’s General Manager added: “This partnership reflects our commitment to providing innovative and secure payment solutions that meet and exceed our customers’ evolving needs. By introducing the debit card top-up feature, customers gain unprecedented flexibility in funding their EFG Hermes ONE accounts, thereby streamlining the securities trading process.”
The deal is the latest in a series of strategic collaborations forged by PayTabs Egypt with leading local and regional brands, such as Valu, Waffarha, Paymes, mnGm, Jaz Hotels Group and Steinberger Hotels, among others.
