Dubai-based cashback rewards platform Znap has revealed its new brand identity, TOTL designed to help drive the company’s growth in the region.
The rebrand from Znap to TOTL (pronounced Total) will include a logo refresh, which represents “in our mind” contactless payments with colours – green, which represents growth, health, and tranquillity; purple, which represents creativity, luxury, and wisdom – and attributes that evoke emotions and brand association.
Speaking on the launch of the rebrand, Uday Rathod, CEO and Co-Founder of the brand, TOTL, said: “We’ve reached a critical turning point that began with the unveiling of Znap in 2017 – a platform that was at the time solely designed to help consumers upload their billd and earn cash rewards on every product listed in the FMCG sector. However, as business dynamics and consumer preferences evolve, there is a need to move the brand to the next level. By rebranding to TOTL, we are now on a mission to help consumers get value for every Dhiram spent in a way that’s a win-win situation for both business and consumers.”
Driving loyalty and sales
Over the last few years, the cashback rewards industry has become an integral part of business growth strategies in the UAE and regionally, with the concept helping homegrown retailers drive customer loyalty and increase sales. According to research firm Statista, the global cashback industry is expected to be worth more than $200 billion a year in 2024.this year
In particular, the UAE has experienced a surge in adoption of loyalty programs, led by e-commerce platforms increasingly tapping into loyalty programs to boost repeat purchases. Its loyalty market, which includes cashback and rewards programs, is expected to increase from $1,269.7 million in 2022 to $2,214.5 million by 2027.
Znap said that before the rebrand, it had partnered with over 600 businesses across the region. The company added that it is now planning to expand into other markets such as Abu Dhabi, Ajman, and Ras Al Khaimah, in a bid to tap different potential categories such as food and beverages, beauty and wellness, optical floral stores and pet care, among others.
