Sprinklr, a unified customer experience management platform, has teamed up with the Department of Digital Ajman (DDA) to help unify citizen experience across all government entities within the Emirate.
Sprinklr’s AI-powered platform includes social, digital, and voice services, social listening, chatbot conversational AI, and voice analytics. The DDA said in a statement, it plans to use the platform to increase citizen engagement and deliver more seamless and personalised services. This includes implementing a program that can provide more efficient, integrated, services across all channels.
Dr. Ohoud Ali Shehail – Director General of the Department of Digital Ajman, said, “Our partnership with Sprinklr marks a significant step towards revolutionising citizen engagement in Ajman. By leveraging our deep understanding of governmental services and human design, as well as Sprinklr’s advanced CXM platform, we are able to gain invaluable insights into citizen journeys, enabling us to deliver seamless and personalized services across all digital touchpoints.
The DDA added that it has already used the platform to enhance the abilities of its agents with AI capabilities. Additionally, it is working on introducing government services within the platform including provisioning government services within the chatbot and via the call centre.
Since going live last year, the DDA has reportedly slashed response times to customer inquiries across digital channels by 55%, realising substantial cost savings through the repurposing of content and enhanced operational efficiency
Haitham Elkhatib, Senior Vice President of Growth Markets at Sprinklr, said: “We are proud to partner with the Department of Digital Ajman and support their cutting-edge work to revolutionize citizen engagement in the Emirate of Ajman. The results already achieved are a testament to the DDA team’s skill and passion to serve the citizens of Ajman and visitors to the region. This collaboration underscores our commitment to driving innovation and enhancing citizen satisfaction in the Middle East.”
