American restaurant chain Chick-fil-A is rolling out several new app features that seek to give customers a quicker and more convenient mobile pickup experience, the company has announced.
In a blog post on its website the chain said users of the Chick-fil-A App will soon be able to place ahead curbside or carryout orders and have the order prepared and timed at just the right time. As long as location services are enabled the app will be able to tell when the customer is close to the restaurant so the restaurant can start preparing the order, reducing wait time the company said.
In addition, the app will also show an estimate of how long the order will take if it’s placed for carryout, curbside, or dine-in with wait times predicted on a variety of factors like order complexity, size and proprietary restaurant analytics.
“By timing a customer’s arrival with their order, we can ensure they’re getting a meal that is both fresh and served quickly,” says Morgan Anderer, senior project lead on the Customer Digital Experience team at Chick-fil-A.
“We don’t believe our customers should have to compromise, and these new features truly balance what our restaurants do best: exceptional quality and efficient service,” he added.
The new features follow a series of tests by Chick-fil-A on geofencing technology and estimated wait times over the past year.
The company said on average, customers reduced their wait time between one and two minutes and estimated wait times were accurate more than 90% of the time. The nationwide roll out of the new features is expected to be completed by early summer.
Image from Chick-fil-A
