As a Platinum Sponsor of Seamless Middle East 2025, Branch took centre stage, demonstrating why the world’s most ambitious, growth-driven brands rely on their platform to deliver seamless mobile experiences and measurable results across every channel.
Throughout the exhibition, Branch connected with decision-makers from retail, fintech, and digital marketing, showcasing how their powerful linking and measurement technology empowers brands to drive conversions, engagement, and intelligent spend – precisely at the moments of highest intent.
Now, following their standout presence at Seamless, Branch is sharing a powerful new resource for regional marketers:
The State of Mobile App Marketing 2025 – Exploring Challenges and Growth Opportunities for Middle East Marketers
What’s inside the white paper:
Developed in partnership with Martechvibe, the report features insights from 180 professionals in app marketing, product development, and growth across a range of industries. It delivers an in-depth analysis of the region’s booming app ecosystem, covering:
- Current Trends: How mobile-first experiences are driving customer acquisition and retention across the Middle East.
- Challenges Ahead: From user churn to privacy compliance—key hurdles facing marketing and product teams.
- Strategic Solutions: Proven tactics to boost engagement and optimise app performance.
- Future Projections: What’s next for the Middle East’s app economy—and how businesses can capitalise on the momentum.
📩 Download the white paper here
Whether you’re scaling a startup or leading a multinational brand, this report is essential reading for any business serious about mobile growth in the region.
At Seamless Middle East 2025, Branch reaffirmed why global leaders like Instacart, Western Union, NBCUniversal, Zocdoc and Reddit choose their platform to power deep linking, accurate mobile measurement, and frictionless digital journeys.
