American Eagle Outfitters, Inc. has launched RE/AE, a resale shop of secondhand and exclusive vintage American Eagle (AE) clothing. As part of the launch, the retailer has once again teamed up with Snapchat to introduce a shoppable AR Lens showcasing select styles from a specially curated inaugural 200-piece RE/AE collection.
Catalog-powered shopping lenses initially launched on Snapchat at the beginning of 2022. According to the social media firm, snapchatters who experience a shoppable AR Lens are 2.4 times more likely to purchase than those who do not. In addition, lenses have proven to drive a 14% higher share of incremental sales contribution than video.
The RE/AE Snapchat pop-up has been arranged as a vintage store with AE pieces displayed throughout the space for users to explore. Users can click on select products for details on the item and learn more about their impact with secondhand sustainability information woven throughout the experience.
The store is powered by thredUP’s Resale-as-a-Service (RaaS), which enables fashion brands and retailers to deliver customisable, scalable resale experiences to their customers. Each product will link customers directly to checkout on the thredUP site.
“We are passionate about finding new and exciting ways to connect with our customers and RE/AE’s accessible, digital-first, circular shopping experience provides an opportunity to refresh your closet by shopping pre-loved, iconic styles from a brand that has defined youth culture for decades,” said Jennifer Foyle, President – Chief Creative Officer, AE and Aerie.
She added: “Standing behind our commitment to help create a more sustainable future, the partnership with thredUP innovatively gives new life to clothing and accessories that might otherwise contribute to the throwaway fashion culture we are working to eliminate.”
According to the latest Resale Report, the global secondhand market is expected to nearly double by 2027, reaching $350 Billion as Generation Z consumers continue to look for ways to shop more sustainably.
James Reinhart, CEO of thredUP, added: “American Eagle is a mainstay brand among younger generations, and its core customer base is actively engaged in apparel resale. Eighty-three percent of Gen Z have shopped or are open to shopping secondhand apparel, which is a massive opportunity for the brand. We’re proud to support American Eagle through RaaS as the company innovates to serve its customers and meet sustainability goals.”
