Canadian multinational retailer Aldo Group has partnered with Fluent Commerce to implement a new distributed Order Management System (OMS) for greater automation and a more simplified Direct to Consumer (DTC) customer experience.

In a statement the firms said the move would help Aldo group evolve into an intelligent supply chain for improved omnichannel order fulfilment.

Fluent Order Management will be implemented across the group’s three global retail banners: Aldo, Call It Spring, and Globo. The companies said an immediate benefit of the system would be the ability to open and manage orders from any sales channel and to coordinate the fulfillment process across all client touchpoints.

By implementating Fluent Order Management there will be real-time inventory which allows for awareness of exactly which goods are selling and where. In addition, customers can check which products are in stock before visiting a shop or making an online purchase, an enhancement to the overall customer experience.

“When it came to selecting an OMS, the flexibility of Fluent Commerce’s offering stood out. We need a platform that will not only meet the consumer expectations of today, but tomorrow’s as well. That requires it to have the potential to exceed expectations as we grow the business, and we found Fluent Commerce’s product has that,” said Matthieu Houle, Chief Information Officer at the Aldo Group.

The Aldo Group, which employs 5,500 staff across North America, will roll out Fluent Order Management in Canada and the United States across its three retail brands.

Graham Jackson, CEO of Fluent Commerce added: “The platform’s strength and rapid time to market have proved exactly what we can do to help businesses with their e-commerce initiatives, offering them the flexibility to adapt and develop new revenue sources while also providing customers with more delivery alternatives.”

Photo by SJ 📸 via Unsplash
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