Payment network, Affirm has announced a partnership with Hong Kong-based airline Cathay Pacific, to become its exclusive U.S. pay-over-time partner.
Under the deal, the airline will use Affirm at checkout to enable customers to split the total cost of any flight into bi-weekly or monthly payments with no added fees. Customers are shown the total cost of their purchase and are never required to pay more than they agree to upfront, the company said in a statement.
“Cathay Pacific travelers will now be able to split their payment into easy installments, making it an attractive option for those who prefer to pay over time, at their own pace, without any late or hidden fees,” said Richard Jones, Cathay Pacific’s Vice President of Marketing & Sales, Americas.
“Customers have been asking for more flexibility when it comes to payment options, and this partnership with Affirm delivers a simple and easy-to-use flexible payment option,” he added.
Cathay Pacific joins Affirm’s vast network of merchants including Adidas, American Airlines, Gucci, SeatGeek and Walmart among others. This year, Cathay Pacific celebrated its 40th anniversary of connecting Hong Kong and North America.
Global airline traffic in May was up nearly 40% compared to 2022 and has returned to over 95% of pre-pandemic levels. Through Affirm at checkout the airline is seeking to increase overall sales, average order value, conversion, and customer repurchase rates.
“By integrating Affirm, Cathay Pacific can seamlessly offer personalized monthly and bi-weekly payment options side-by-side in a single checkout experience that delivers increased purchasing power to its customers,” Wayne Pommen, Affirm’s Chief Revenue Officer said.
