Perfect Corp., the ‘Beautiful AI’ tech solutions provider, has released the newest Global Trend Report: “The Power of Generative AI in Beauty and Fashion”, examining the rise of Generative AI in the beauty and fashion industries.
The report analysed big data sourced from Perfect Corp.’s YouCam suite of apps to identify the major ways today’s consumers digitally access shopping inspiration. Additionally, it highlights the top Gen AI trends that are set to transform the beauty and fashion industries in 2024 and beyond.
Among the key insights, the Gen AI trend report has revealed:
1. Interest in Casual Fashion Surges
App users sought out the Gen AI fashion experience to access style inspiration for their day-to-day lives. Casual fashion styles emerged as the most popular look in many regions, aligning with the larger shift towards athleisure in the post-pandemic world.
2. Long, 90s-Inspired Hairstyles Are Most Popular
App users leveraged the Gen AI hairstyle experience to access inspiration for their next hair transformation. In 2023, the data revealed that long hairstyles and 90s-inspired looks were the most popular hair looks to try on in many regions.
3. Fantasy Digital Avatars
App users sought out the AI Magic Avatar experience to express their creativity with Gen AI, creating ultra-personalized digital twins. Across the world, fantasy and royal-themed avatars were the most popular themes.
4. Virtual try-on experiences
Looking to the future, the report suggests that Generative AI will elevate virtual try-on experiences in beauty, taking realism to new heights
In Europe, online fashion platforms have already begun to introduce virtual fitting room where customers can try on select items to check for size and fit. In many cases, this goes hand-in-hand with the creation of fantasy digital avatars. For instance, Seamless Xtra reported earlier this year that fashion platform Zalando was piloting a new feature that allows customers to create a 3D avator by entering their height, weight and gender. At the time, the company said it could be used for a selected range of jeans including up to 22 items.
5. Personalisation in beauty and fashion
Moreover, Generative AI has demonstrated an ability to personalise the shopping experience like never before, greatly enhancing and simplifying the shopper journey. With this technology, consumers will be able to visualise various hairstyles, fashion looks, and beauty trends in hyper-personalised ways.
For instance, in August, German start-up Sizekick introduced a tool that aims to improve the online shopping experience by incorporating personalised body measurements to recommend the perfect clothing size. The AI-powered technology presents users with two distinct options for precise size guidance. The first, known as BodyFinder, proposes a range of realistic body shapes to select from. Alternatively, the video-based BodyScanner feature allows users to perform a quick body scan using their smartphone by turning around in front of the phone’s camera.
Perfect Corp. CEO and Founder Alice Chang, said: “With ‘Beautiful AI’, we are transforming the world with digital tech innovations that make your world beautiful. It is exciting to share our newest global trend report highlighting the powerful impact Generative AI will have in the world of beauty and fashion retail.”
She added: “The possibilities for Generative AI are limitless, and as we look to the future, Gen AI is making the customer journey easier and more fun for both consumers and brands.”
Additionally, Perfect Corp. has introduced several new GenAI-based tools designed for users of its YouCam suite of apps. Among these, AI Fashion allows app users to try on various fashion styles virtually, AI Magic Avatar allows users to create hyper-realistic digital twins and AI Hairstyle allows users to visualize new hairstyles in ultra-personalized ways.
The Power of Generative AI in Beauty and Fashion report can be downloaded here.
