Retail giant Zara is teaming up with video commerce patform, Bambuser to strengthen its live shopping offering in Europe and the US.
By partnering with Bambuser, a provider of interactive video streaming and live shopping technology, Zara is aiming to tap into growing consumer demand for social commerce and real-time interactions.
It had been reported earlier this year that Zara was planning to take its live shopping shows to the UK, Europe and the US on the back of growing popularity in China, where the format was launched last November.
The shopping broadcasts can last for up to five hours. Broadcast weekly on Douyin, TikTok’s Chinese sister site they have also reportedly been a catalyst for improved sales in the region.
A recent global survey of 4,000 social media users found that live shopping can help drive purchases among UK consumers with 86% likely to buy products featured in live shopping events
Maryam Ghahremani, CEO of Bambuser, said: “We are thrilled to be the video streaming- and live shopping provider for Zara. This partnership underscores the growing importance of interactive and real-time experiences in the e-commerce landscape. We look forward to supporting Zara enhancing their customer engagement and achieving new levels of success.”
