Worldline and Open Saas ecommerce platform BigCommerce have teamed up to increase payment methods and reduce cart abandonment at checkout, the companies said.
The integration will allow BigCommerce offer Worldine’s range of local and global payment methods whilst enabling merchants to retain full control of their orders, refunds and cancellations.
In addition, the firms said merchants will benefit from a speedy set-up and all-in-one interface, that includes a customisable payment page to match their own brand’s unique aesthetic, automatic cloud-based updates and complete autonomy over the design of their checkout flow.
The partnership is aiming to increase conversion rates at checkout as a common reason for customers not following through on purchases can be the lack of variety presented in terms of payment options.
Research shows that 70% of online shopping carts are abandoned which means that a significant proportion of online shoppers are placing items into their baskets without completing their purchases.
Björn Hoffmeyer, Head of Regional Business at Worldline said: “Every online shopper has a favourite way to pay, whether that’s using a local bank transfer method, a credit card, or a buy now, pay later option. So, when they aren’t offered a method that suits them, it’s no surprise that they often drop out of purchase.
He added: [Through the integration] the end user gets the frictionless shopping experience they demand, inclusive of their preferred ways to pay for items, while BigCommerce customers can reduce bounce rates and cart abandonment and drive top-line growth.”
According to recent data, there is potential for a 35% increase in conversion rate which translates to $260 billion worth of orders, recoverable through a better checkout flow & design. For both companies, the collaboration provides an opportunity to help grow and scale their joint merchant base globally.
Russell Klein, Chief Commercial Officer at BigCommerce added: “Worldline shares our desire to help merchants sell more and grow faster to maximise success. We are proud to partner with them to help merchants offer a wide range of payment options to drive conversion rates and minimise cart abandonment.”
