Wio Bank and Etihad Airways launch miles-earning programme

Wio Bank and Etihad Guest, the loyalty programme of Etihad Airways, have announced a new partnership that enables Wio Personal customers to earn Etihad Guest Miles for every AED deposited into their Saving Spaces.

In a statement, the firms said the deal marks the first time a bank has offered miles without linking them to a payment card. Under the programme, for every 1 AED deposited in a 12-month fixed Saving Space, customers earn 1 Etihad Guest Mile.

Speaking on the partnership, Jayesh Patel, Chief Executive Officer of Wio Bank PJSC, said: “By allowing customers to earn miles directly through their deposits, we’re not just encouraging savings – we’re enabling financial independence and turning dreams of travel into tangible realities.”

Antonoaldo Neves, Chief Executive Officer, Etihad Airways, added: “Innovative new partnerships have always been at the heart of the Etihad Guest programme, and we’re proud to be collaborating with Wio Bank to offer an entirely new way for our guests to earn Miles.”

The partnership with Etihad Airways reflects Wio Bank’s broader strategy of leveraging strategic partnerships to expand its offerings. The bank’s second digital offering, Wio Personal, is a day-to-day banking platform where users can see, manage, and grow their money.

The Etihad Guest programme offers its members a customised experience, with the ability to earn Miles through flying, or spending with local partners. Etihad Guest members can choose to redeem their rewards for flights and holidays or spend in the Etihad Guest Reward shop and across a wide range of retail partners.