Veriff has introduced a biometric ‘Age Estimation’ feature that aims to safeguard underage customers whilst enabling businesses to achieve compliance, the company said.
The solution is being targeted at certain online services that may be used inappropriately including underage gaming, online dating, access to explicit content, and illegal sales of goods like alcohol and tobacco.
Aside from the potential for customers to face harm, Age Estimation aims to prevent businesses from failing compliance and facing significant consequences such as legal, financial, and reputational penalties.
“Age estimation solutions are still relatively new in the market compared to age verification solutions that are based on the date of birth extracted from a government issued identity document,” said Janer Gorohhov, co-founder and CPO of Veriff.
He added: “It’s critical that we offer these estimation services to our customers as an alternative way to verify age, especially for sectors that require age checks such as video gaming, retail, and online dating where the user base often does not have a valid proof of ID and conversion is a key business driver. Veriff’s new Age Estimation solution is key to minimizing friction in the age verification process and increasing conversion rates, enabling our customers to grow their businesses quickly and sustainably.”
How it works?
Veriff’s Age Estimation solution uses facial biometric analysis and advanced AI algorithms to estimate a customer’s age without requiring the customer to provide an identity document or credit card. A customer simply has to provide a selfie and the business immediately receives an estimated age deciding whether to grant that customer access to services or age-rated goods.
A key benefit of Age Estimation is that it enables people who don’t have an approved identity document to confirm their age online. This could be children who don’t yet have a government identity document or in situations where the customer just does not possess an ID card.