Dubai-based retail firm ‘Union Coop’ has completed a range of digital upgrades to support increased smart shopping in the region, the company has announced.
In line with the global growth of digital technologies, Aiman Othman, Director of IT at Union Coop said the company had implemented fifteen basic systems across its branches including the second phase ‘upgrading’ of its automated data collection system and enhancements to its mobile scanning systems to issue purchase orders, receive goods and distribute them for future sales.
As part of the upgrades, the firm has also launched Union Coop VR Shopping App (The Perfect Store), a new integrated online store based in the Metaverse. The app reportedly offers several features that allows consumers receive automated messages and swift responses to ‘frequently asked questions’ such as branch locations, working hours, current promotions and the “Tamayaz” loyalty program.
Among other notable features, Union Coop’ has introduced a ‘WhatsApp for Business’ service, specifically designed to send the latest promotions to cooperative consumers.
The upgrades covered aspects of periodic inventory management and fixed assets registration, in addition to updates to its logistical and commercial operations.
According to Othman, the company has also worked on adding a “QR Code” that appears on all ‘Point Of Sale’ devices during each purchase, allowing shoppers to scan the code using their smartphone and obtain the receipt electronically without the need to print it.
Elsewhere, there has been a focus on projects such as monitoring the temperature of refrigerators through Internet of Things (IoT) technology, and the implementation of an advertising screen management system, the company said.
