Ride-hailing firm Uber is moving off land with a series of new boat options in European tourist destinations this summer
Following its launch in Europe’s party capital last year, the firm has announced that the most luxurious product on its app, Uber Yacht, will arrive on the shores of Ibiza this August, giving customers an affordable way to travel in ultimate style.
The experience has been designed to allow vacationers to pre-book a private yacht for the day directly via the Uber app. Departing from Ibiza Town Marina every day at 12pm, Uber Yacht will offer groups of up to 8 people the opportunity to sail around the white isle in a luxurious Sunseeker Yacht for just €1600, Uber said in an official blog post.
Uber Yacht leads a boat-load of new travel products launching across Europe just in time for the summer holidays. Starting in July, a first-of-its-kind water transport service will become available in Italy’s most popular aquatic city, Venice. Customers can use the Uber app to summon a ‘Limo Boat’ on-demand to get around the Venetian Lagoon at the tap of a button.
Later in July, Uber Boat in Greece will expand from Mykonos to Athens, Corfu and Santorini. Available to book in the Uber app, the product will allow visitors to travel in style to beach clubs, visit scenic coves and reach remote locales. Additioanlly, those visiting Paris this summer can jump aboard an all-electric boat to enjoy an Uber Cruise, a free one-hour private tour down the river Seine with their friends or family.
By launching the new services, the ride-hailing firm is aiming to respond to rising demand for services in tourist hotspots around Europe. Data from summer 2023, shows demand from international customers for Uber’s mobility services increased last year by up to 55% in places like Greece and Spain. Availability of Uber Yacht, Uber Cruise, and all other Uber Boat trips are expected to be limited and subject to weather conditions, the firm said.
