Software-as-a-Service (SaaS) solutions provider Seez, is embarking on an expansive growth strategy after completing a bridge funding round.
Having secured customers for its suite of AI-driven products in a first wave of markets – Denmark, Italy, and across the Middle East – the Dubai-based tech start-up has said it is aiming to launch in multiple new markets in Europe.
The expansion represents a pivot from simply an online vehicle marketplace to developing and packaging digital solutions so automotive retailers can benefit from new trends in car buyer behaviour.
In a statement, Seez said it is leveraging its experience in developing a consumer-facing car sales marketplace to launch digital retail solutions for car dealers, importers and manufacturers’ sales operations. The fresh investment will also help further expanding its range of advanced AI-powered solutions.
How it works?
Source: Seez
A modular SaaS platform helps car manufacturers’ national sales companies, dealers and importers to more effectively list, market and sell their vehicles, allowing them to offer car buyers an ‘omnichannel’ purchase process. AI-driven technology harnesses data and user behaviour to more quickly and effectively guide and engage them through their car buying journey.
To offer a more seamless user experience, Seez partners with established finance and insurance providers to help streamline the back-end process for the retailer, and the car buying process for customers.
Among its modules, Seez offers SeezClick, a tool that enables customers to explore a dealer’s inventory and buy cars via a single platform, and SeezPad, an advanced CRM and inventory management platform that enables dealers to track orders, manage leads, schedule test drives, and complete vehicle trade-ins and valuations.
Predicting buyer behaviour
Other tools such as SeezNitro focus on improving customer engagement by automatically scoring each car’s attractiveness for the probability of a sale, setting pricing based on market factors, and predicting trade-in values and depreciation trends. Additionally, customers are ranked on their likelihood to purchase.
Seez also has its own ChatGPT conversational interface as well as SeezBoost, an AI-powered platform that helps retailers generating online adverts for their inventory and provie personalised recommendations to consumers.
Tarek Kabrit, founder and CEO at Seez, said: “The recent economic slowdown has seen investor funding stall for many start-ups. The additional funding we have secured from our investors demonstrates their long-term commitment to Seez, and enables us to launch our transformative products into further markets, as well as continuing to develop our existing solutions and create exciting new tools.
“The automotive retail landscape is changing at an unprecedented rate. While many dealers continue to rely on fragmented systems, our world-first AI-led solutions are instead enabling them, and their customers, to benefit from a cohesive digital marketplace. Ultimately, we’re committed to supporting more automotive retailers in more territories to succeed in the omnichannel motor retail sector today and in the future.”
