Trendyol, one of Turkey’s largest e-commerce companies will soon begin operations in the Middle East, according to local reports.
Turkish newspaper, the Daily Sabah reported this week that the e-commerce giant has set out plans for e-export operations in the region, beginning with the UAE and Saudi Arabia.
In comments made to reporters at the 2023 CEV EuroVolley championship in Düsseldorf, Çağlayan Çetin, the head of the Trendyol group, was quoted by the media outlet as saying its operations that began with exports from Turkey is “now continuing through our operational centre in Dubai.”
He added: “We have devised e-export operations in the region, starting with the United Arab Emirates (UAE) and Saudi Arabia. Last week, we launched our English website and applications in these two countries.”
According to a recent report from Statista, Trendyol.com led the Turkish e-commerce market in 2022, generating e-commerce net sales of US$3,7267.9 million in the country, followed by hepsiburada.com with US$767.7 million. Third place was taken by lcwaikiki.com with revenues of US$613 million while Migros.com.tr was revealed as Turkey’s fourth biggest online store.
Cetin added that Trendyol, which recently celebrated its first year of activity within the German market, will now enable Turkish producers and sellers to conduct sales in the Gulf countries.
“In this region, we aim to reach a customer count of 4.5 million by 2024. We have a warehouse for our international operations in Dubai. We also intend to use this warehouse for return operations in the Gulf region. I can say that the Gulf operation excites us greatly with its new geography, different culture, and experiences,” he said.