TikTok and Ticketmaster are expanding their ticketing partnership into more than 20 new markets following the beta launch of the partnership in the US in 2022.
The partnership allows fans to discover and buy tickets for their favourite artists through Ticketmaster within the TikTok platform. In addition to expansion in the US it is being launched for the first time in the following countries: UK, Ireland, Australia, Germany, France, Canada, Mexico, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain and Sweden.
The integration means that any Certified Artist on TikTok in participating countries can now promote upcoming events by embedding in-app ticket links to their videos.
In a statement, the firms said the partnership had already seen successful ticketing campaigns for both established and emerging artists, comedians and sports teams, including Niall Horan, The Kooks, Burna Boy and Shania Twain. Additionally, there have been more than 2.5 billion views of videos utilising the in-app features by artists, sports teams and event organisers since its beta launch.
Source: TikTok
Michael Kümmerle, Global Music Partnership Development Lead, TikTok, said: “This is an exciting moment for the millions of passionate music fans in the TikTok community. By enabling fans to buy tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way and change the game for live events around the world. As we bring fans closer to the artists and events they love, we hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase.”
Michael Chua, VP Global Business Development & Strategic Partnerships, Ticketmaster, added: “Today’s music lives on a global stage and the demand for ‘live’ has never been greater. Through our partnership, TikTok and Ticketmaster are empowering artists to easily connect their content to event discovery and ticket purchase in-app making it easier than ever for fans around the world to experience their favorite artists live.”
