Telr partners with Mastercard to introduce Click to Pay in the UAE

Payment gateway Telr has said it is collaborating with Mastercard to introduce its digital checkout solution, Click to Pay, across its network of merchants in the UAE.

By introducing the payment method, the firms are aiming enhance customer confidence and reduce cart abandonment leading to more frequent purchases.

Powered by Mastercard, the solution streamlines the purchasing process removing the need for customers to repeatedly enter card details or passwords for every online purchase. Instead, shoppers enroll only once for a more seamless shopping experience.

Khalil Alami, Founder & CEO of Telr, noted the evolving expectations of consumers and rapid changes in the e-commerce sector as key drivers of payment innovation

Additionally, a UK-based study revealed recently that more than one in four online transactions are being abandoned at checkout, amounting to £34.4 billion worth of lost opportunity last year.

It has found that basket abandonment is increasingly prevalent among younger, middle-aged, and more affluent consumers. These key demographic groups are showing less tolerance for inflexible delivery options, with their heightened expectations directly impacting their decisions at checkout.

Heightened consumer expectations and financial pressures are prompting more thoughtful purchase decisions, increasing the risk of basket abandonment. Consequently, consumers are scrutinising service value and options to align with their needs.