Report: Tech-savvy Gen Alpha to provide digital marketing challenges
A new report has warned that Gen Alpha’s brand maturity may force changes to the traditional marketing playbook.
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Tag: Gen Alpha
What marketers need to know about Gen Alpha
Generation Alpha, born between 2010 and 2024, is poised to be the most technologically advanced and innovative cohort to date. Here are five distinguishing aspects to this generation that all marketers should know
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