Branch Ignites Mobile Growth Dialogue at Seamless
As a Platinum Sponsor of Seamless Middle East 2025, Branch took centre stage, demonstrating why...
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Tag: digital marketing
Pizza Hut accepts TikTok trends as official payment method
Pizza Hut UAE is aiming to turn TikTok content into its very own currency as part of a new digital marketing campaign.
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Martech firm Userled raises £4 million to deliver AI-powered marketing campaigns
Userled is aiming to transform how B2B companies create, manage, and scale personalized marketing campaigns at scale
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5 omnichannel marketing strategies to drive growth in 2024
Here are 5 omnichannel marketing strategies designed to increase customer loyalty and improve engagement while ultimately boosting the bottom line.
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Report: Tech-savvy Gen Alpha to provide digital marketing challenges
A new report has warned that Gen Alpha’s brand maturity may force changes to the traditional marketing playbook.
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Seamless ME 2024: Interview with Pramukshi Kariyawasam | Shangri-La Dubai
Seamless Xtra Editor, Mark Dowdall speaks with with Pramukshi Kariyawasam, Director of Marketing & Communications, Shangri-La Dubai.
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Sprinklr and Reddit expand deal to connect businesses with Redditors
Sprinklr, the unified customer experience management platform has expanded its partnership with Reddit.
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From Concept to Community: The evolution of Rove Hotels’ marketing strategy
Miguel Rojas Ruiz, the Director of Brand Marketing for Rove Hotels, UAE, shares first-hand insights into digital marketing within the hospitality sector with Seamless Xtra’s Carolina Lubinus.
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Navigating the luxury hospitality marketing space with Kim Castro
Kim Castro, the Cluster Director of Marketing Communications at Dusit Hotels and Resorts, Qatar, dives into digital marketing within the luxury hospitality sector with Seamless Xtra’s Carolina Lubinus.
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TikTok launches first ad awards
The TikTok Ad Awards is now open for submissions from brands and agencies based in the METAP region, including Saudi Arabia, UAE, Qatar, Egypt, Turkey, South Africa and Pakistan.
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Blockchain’s revolutionary impact on consumer data in digital marketing
Dr. Qaisar Abbas Fatimi examines how this groundbreaking technology could significantly alter the interaction between consumers and digital marketers.
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Mido Chishty: “Leave out the fancy schmancy and focus on the short term – for now”
Mido Chishty, business leader, experienced marketing executive and CEO of Your Marketing Chief, gives his no-nonsense take on exactly what today’s marketers need to do to be successful.
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The evolution of advertising: exploring retail media in European e-commerce
Seamless Xtra’s Paula Hallentuch speaks with Maria Kristalinskaya, Head of Retail Media at Kleinanzeigen, Germany’s largest recommerce platform.
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TikTok partners with NGOs across Saudi Arabia, UAE and Egypt
TikTok has announced several new partnerships with NGOs across Saudi Arabia, United Arab Emirates, and Egypt as part of a campaign to support their goals and raise awareness of their work.
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Emtel-owned blink taps WebEngage’s automation platform to enhance customer engagement
UAE-headquartered MarTech firm, WebEngage has partnered with blink, a fintech platform owned by Mauritius’ telecom leader Emtel.
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PubMatic names Sadia Akhter as Director of Advertiser Solutions, MENA
Sadia Akhter joins PubMatic with 20 years of experience in media and advertising in various leadership roles in sales, operations and client services.
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Safa Rahal: “We have seen a massive change in terms of visual storytelling”
Seamless Xtra’s Carolina Lubinus speaks to Safa Rahal, Cluster Director of Marketing &...
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Ernesto Hane: “Physical experience is always relevant in Africa”
Seamless Xtra’s Alia Alhussein speaks to Ernesto Hane, Chief Marketing Officer at Jumia...
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Plama Spetsova: “The future of online retail is going to come faster than we think”
Seamless Xtra’s August Skinner speaks to Plama Spetsova, Head of Online at Bath & Body...
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Middle East weekly news roundup – launches, partnerships, funding
Welcome to this week’s Middle East weekly news round-up where we bring you a concise overview of the latest developments in the Middle East finance, payments, retail, e-commerce and technology landscape.
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