Accenture: ‘Information overload’ is impacting consumer purchase decisions
In the last quarter of 2023, three in four consumers walked away from purchases simply because they felt overwhelmed.
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Tag: consumers
Report: One in five consumers has already used generative AI in shopping
Capgemini Research Institute report has taken a closer look at how consumer behavior is changing today and the factors that are shaping it such as the rise of social commerce.
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5 surprising truths about consumers according to new research from Bain & Company
With an increasingly environmentally conscious base of consumers and employees in the GCC, new research from Bain & Company has revealed several surprising truths about consumers, dispelling some common misperceptions.
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Paysafe: Consumer education crucial to adoption of AI-driven payments
Paysafe: Consumer education crucial to adoption of AI-driven payments
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Report: Why UK consumers are opting out of people-based targeting?
The data is further evidence of the challenges that are being faced by advertisers as the marketing world undergoes significant transformation.
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