Report: Tech-savvy Gen Alpha to provide digital marketing challenges
A new report has warned that Gen Alpha’s brand maturity may force changes to the traditional marketing playbook.
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Tag: branding
TikTok launches first ad awards
The TikTok Ad Awards is now open for submissions from brands and agencies based in the METAP region, including Saudi Arabia, UAE, Qatar, Egypt, Turkey, South Africa and Pakistan.
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Ernesto Hane: “Physical experience is always relevant in Africa”
Seamless Xtra’s Alia Alhussein speaks to Ernesto Hane, Chief Marketing Officer at Jumia...
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Ngai Yuen Low: “We need to stop talking about brand building from the point of view of corporate social responsibility”
Ngai Yuen Low is AEON Group Malaysia’s Group Chief Merchandise and Marketing Officer. She recently sat down with Seamless Xtra where she discussed the perils of brand-building, creating long-lasting connections and the one key value that keeps consumers coming back to AEON Group time and time again.
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TikTok unveils ‘Out of Phone’ branding solution
Through its new, out-of-home branding solution TikTok is looking to extend content beyond the mobile screen and help brands reach new audiences.
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7-Eleven launches latest digital marketing concept with virtual car meet up
Bridging the gap between social media and the Metaverse, participants in the challenge will use clues revealed on 7-Eleven’s social channels to find branded cars across a series of custom Fortnite islands
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Jumbo introduces self-service platform for advertisers
Jumbo introduces self-service platform for advertisers
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Kroger to bring digital smart screens to 500 stores
Kroger’s decision to add the technology from Cooler Screens follows a three-year pilot that focused on improving in-store consumer experiences with interactive media and digital merchandising.
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Alfred Manasseh: ‘In the Metaverse, creating deeper connections becomes easier’
For some it is the future. For others it is simply a passing fad. Yet, the rise of a new virtual...
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